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As much of our esteemed It’s Nice That audience very well knows, the visual identity of any event plays a great importance to its success. To the general public however, the role of the visual identity is rather overlooked. Designers, art directors, photographers and so on spend copious amounts of time slogging away at the perfect identity. The ever-enduring efforts to find the right balance between visual intrigue, information and conceptual rigour is no easy task (as many of our readers will be familiar with I’m sure) so it comes as no surprise that a recently published book Graphic Fest pays tribute to these identities and the designers behind them.

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Source: It’s Nice That