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Ahead of the 20th instalment of rugby’s prestigious Six Nations Championship, renowned Blinkink director has presented the tournament’s BBC-aired ident, to the sound of resounding applause from rugger-mad egg-chasers up and down the country. Elliot, who directed the much-loved John Lewis Christmas ad in 2014, has brought his intuitive sense of visual communication to the spot.

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Source: It’s Nice That